Top 5 Things I Learned About Social Media This Week

Ok, so I missed posting last week. I have a good reason though. I won’t get into it but just know, it wasn’t fun. Anyway, here are the top 5 interesting facts,stats, ideas, and miscellaneous news items that I found valuable this week  as a social media and online marketing professional and enthusiast:

  1. Facebook recently announced their geo-location/check-in tool called Places. Social Media B2B wrote an excellent blog post titled, 5 Ways B2B Companies Can Use Facebook Places. I’m an avid Social Media B2B fan/reader and I find their perspective, ideas, and insight on how to leverage Places in the B2B space quite valuable. Read more here.
  2. There’s an excellent post on Social Media Examiner titled, How to Use Your Blog to Drive Social Sales. The post offers great insight on how to leverage your blog to drive sales. Read more here.
  3. I stumbled upon the website, Reel SEO Video Marketing, and was instantly intrigued. The site focuses exclusively on video marketing and video SEO. It’s full of interesting and valuable posts and a great asset to anyone looking to improve their video SEO. Read more here.
  4. I also stumbled upon a great content marketing blog called the PR 20/20 blog. Their 3-part series titled How to Optimize Video for the Web helps answer the question, “so how do search engines index and rank video?”. If you’re interested in finding out, read more here.
  5. Junta42‘s new Content Marketing Institute is full of resources for content marketing training and education. One particular post that I found very valuable is titled Checklist: The 4 Key Qualities of Effective Content. Although the post is simple a reminder of what you must keep in mind when creating and publishing compelling and nurturing content, it’s still worth a read. So, if you need a refresher, read more here.

So here are my top 5. I hope you find them as useful and as valuable as I do. Please feel free to share what you learned this week. I’m eager to hear.

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Recap: Online Marketing Summit – NYC

I had the opportunity to attend the Online Marketing Summit in New York last Friday. If you’re not familiar with OMS, it’s an online marketing tour that ” …offers its attendees the opportunity to learn actionable best practices, strategies and tactics from leading authors, academics, brand marketers and online pioneers.” The sessions were led by some very influential speakers including Maria Pergolino, Director of Marketing at MarketoJeanne Hopkins, Director of Marketing at HubSpot, and Dylan Boyd, VP of Sales & Strategy at  eROI. The sessions covered a wide range of online marketing topics like social media, search, email, demand generation, analytics, usability, and integrated marketing.

Although the sessions were very valuable and encompassed all of the online marketing topics that are important to me, I was even more impressed with the Social Media & Content Marketing Workshop and Breakfast that took place before the main event. The Workshop and Breakfast was hosted by the Online Marketing Institute in association with Wharton Interactive Media Initiative and the workshop was led by Brad Kleinman, founder of eMarketing Techniques. Here are some key topics discussed at the breakfast:

• Purpose: Why Content Marketing?
• 9 Steps to Content Marketing Strategy
• Social Media Tips and Tricks
• Content Strategy Goals
Although optional and at an additional cost, the OMS Breakfast is definitely something to consider if you plan on attending the Online Marketing Summit. For more information, click HERE.

Essential B2B Website Design Elements

B2B Website Design Elements

  • Should PROVIDE the visitor with a PERSONAL EXPERIENCE
  • Should have a CLEAR, CONSISE, EASY-TO-USE NAVIGATION
  • Should have an ATTRACTIVE VISUAL DESIGN, ELEMENTS, and ORIGINAL NAVIGATION
  • Should have a CONSISTENT DESIGN that’s APPEALING to a PARTICULAR VISTITOR
  • Should have RICH, STRONG TYPOGRAPHY
  • Should have a FRESH PERSPECTIVE (especially in a somewhat unfresh industry)
  • Should have a COMPELLING CALL-TO-ACTION
  • Should ALIGN the DESIGN with the MESSAGE
  • Should CHANGE MINDS and INCITE ACTION
  • Should POSITION the BRAND as EXPERTS
  • Should PROVIDE SALES with a REASON to ENGAGE
  • Should CREATE BRAND TRANSPARENCY
  • Should PORTRAY BRAND as THOUGHT LEADERS
  • Should encourage COLLABORATION, COMMUNITY, PEER-TO-PEER SUPPORT
  • Should be designed for the SOCIAL WEB
  • Should be CONSISTENT in LOOK AND FEEL across all CHANNELS
  • Should be DESIGNED and OPTIMIZED for SEO
  • Should have MEANINGFUL CONTENT
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