Website Redesign & Content Creation

As I often mention, I’m the Online Marketing Manager at Binary Tree. We’re currently in the process of redesigning our website and we’rehoping to go live in the next 6-8 weeks (fingers crossed tightly). The project is very near and dear to the hearts of the entire company, including the Executive team, who are more than eager to see the new design along with the recreated messaging. It’s a project that will redefine the company’s message and position us as THE go-to partner for everything encompassing migrations to Microsoft.

Anyway, I have to say that the most difficult aspect of the project hasn’t been the design, the sitemap, or the navigation, but rather the CONTENT. Populating the CMS with current and newly created content is not easy. Silly me …I thought entering content into the new CMS would be a piece of cake, a no-brainer. But, alas, I was wrong. It’s not that it’s difficult to actually copy-n-paste into the new CMS …it’s not that at all. Rather, it’s the TIME it’s taking to repurpose our existing content, create new content with refreshed messaging, and populate the new CMS with our existing website’s archived content.

So the lesson learned is this …if you’re embarking on a website redesign project, you may want to include in the project’s budget a placeholder for a web content consultant or strategist. Two that I recently came across that you may want to consider (in no particular order) are:

  1. Pybop
  2. Predicate

Well, that’s all for now. Back to work!

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Top 3 Reasons I Like Kentico CMS

I had the opportunity this week to travel to Boston (Westborough actually) to meet with the folks at Wakefly for a day of CMS training. As I mentioned in my previous posts, I’m working on a project to redesign my company’s website and purchasing and implementing a new CMS is at the very heart of the project.

For those of you unfamiliar with Wakefly, they ” …deliver positive ROI driven results through the use of online marketing, including search engine marketing and web design and development.” A key element in making all of this happen is a CMS called Kentico.

I really, really like Kentico and I’m thrilled that Wakefly is one of their premier partners. I’d like to blog in detail about why I think Kentico is such a superior CMS but for now, I’ll leave you with my Top 3 favorites features:

  1. The administrator has the ability to manage multiple sites from a single UI. Those site can share content and settings
  2. It provides you with the ability to schedule content publication
  3. It has a built-in and customizable workflow as well as versioning and unlimited rollback

I’m assuming that these features are not entirely unique to Kentico. In fact, I know they’re not as I’ve worked with other CMS solutions. But what makes Kentico stand out is its ease-of-use and almost “dummy-proof” navigation. Two features (or shall I say, “benefits”) that I find are hard to come by in other CMS solutions.

Like I said, I will post in more detail regarding my experiences with its implementation and how it works once our new Binary Tree website goes live. Stay tuned!

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