Website Redesign & Content Creation

As I often mention, I’m the Online Marketing Manager at Binary Tree. We’re currently in the process of redesigning our website and we’rehoping to go live in the next 6-8 weeks (fingers crossed tightly). The project is very near and dear to the hearts of the entire company, including the Executive team, who are more than eager to see the new design along with the recreated messaging. It’s a project that will redefine the company’s message and position us as THE go-to partner for everything encompassing migrations to Microsoft.

Anyway, I have to say that the most difficult aspect of the project hasn’t been the design, the sitemap, or the navigation, but rather the CONTENT. Populating the CMS with current and newly created content is not easy. Silly me …I thought entering content into the new CMS would be a piece of cake, a no-brainer. But, alas, I was wrong. It’s not that it’s difficult to actually copy-n-paste into the new CMS …it’s not that at all. Rather, it’s the TIME it’s taking to repurpose our existing content, create new content with refreshed messaging, and populate the new CMS with our existing website’s archived content.

So the lesson learned is this …if you’re embarking on a website redesign project, you may want to include in the project’s budget a placeholder for a web content consultant or strategist. Two that I recently came across that you may want to consider (in no particular order) are:

  1. Pybop
  2. Predicate

Well, that’s all for now. Back to work!

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Top 5 Things I Learned About Social Media This Week

Ok, so I missed posting last week. I have a good reason though. I won’t get into it but just know, it wasn’t fun. Anyway, here are the top 5 interesting facts,stats, ideas, and miscellaneous news items that I found valuable this week  as a social media and online marketing professional and enthusiast:

  1. Facebook recently announced their geo-location/check-in tool called Places. Social Media B2B wrote an excellent blog post titled, 5 Ways B2B Companies Can Use Facebook Places. I’m an avid Social Media B2B fan/reader and I find their perspective, ideas, and insight on how to leverage Places in the B2B space quite valuable. Read more here.
  2. There’s an excellent post on Social Media Examiner titled, How to Use Your Blog to Drive Social Sales. The post offers great insight on how to leverage your blog to drive sales. Read more here.
  3. I stumbled upon the website, Reel SEO Video Marketing, and was instantly intrigued. The site focuses exclusively on video marketing and video SEO. It’s full of interesting and valuable posts and a great asset to anyone looking to improve their video SEO. Read more here.
  4. I also stumbled upon a great content marketing blog called the PR 20/20 blog. Their 3-part series titled How to Optimize Video for the Web helps answer the question, “so how do search engines index and rank video?”. If you’re interested in finding out, read more here.
  5. Junta42‘s new Content Marketing Institute is full of resources for content marketing training and education. One particular post that I found very valuable is titled Checklist: The 4 Key Qualities of Effective Content. Although the post is simple a reminder of what you must keep in mind when creating and publishing compelling and nurturing content, it’s still worth a read. So, if you need a refresher, read more here.

So here are my top 5. I hope you find them as useful and as valuable as I do. Please feel free to share what you learned this week. I’m eager to hear.

Top 5 Things I Learned About Social Media This Week

As I continue to develop and execute the social media strategy at Binary Tree, I continue to learn more and more everyday about online and social media marketing. Here’s a list of the top 5 things I learned this week:

1.) That Foursquare can be an effective B2B Marketing tool. Read more here.
2.) That video is 52 times more likely to show up on the first page of Google search results. Read more here.
3.) That “Influence Mining” will emerge as the next generation of marketing and customer service. Read more here.
4.) That the book, Content Rules, will be available in December 2010 (can’t wait to read it!) Read more here.
5.) That Facebook continues to make branding B2B pages even more challenging. Read more here.

I’ve decided to make “Top 5 Things I Learned This Week …” a regular SwellCrowd Friday feature. If you’re interested in learning what I’m learning, please drop by next Friday to read and learn more. Also, I’d love to learn from you as well, so please leave your comments with things you learned about social media, online marketing, content, B2B marketing, etc. I look forward to reading your comments!

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