Recap: Online Marketing Summit – NYC

I had the opportunity to attend the Online Marketing Summit in New York last Friday. If you’re not familiar with OMS, it’s an online marketing tour that ” …offers its attendees the opportunity to learn actionable best practices, strategies and tactics from leading authors, academics, brand marketers and online pioneers.” The sessions were led by some very influential speakers including Maria Pergolino, Director of Marketing at MarketoJeanne Hopkins, Director of Marketing at HubSpot, and Dylan Boyd, VP of Sales & Strategy at  eROI. The sessions covered a wide range of online marketing topics like social media, search, email, demand generation, analytics, usability, and integrated marketing.

Although the sessions were very valuable and encompassed all of the online marketing topics that are important to me, I was even more impressed with the Social Media & Content Marketing Workshop and Breakfast that took place before the main event. The Workshop and Breakfast was hosted by the Online Marketing Institute in association with Wharton Interactive Media Initiative and the workshop was led by Brad Kleinman, founder of eMarketing Techniques. Here are some key topics discussed at the breakfast:

• Purpose: Why Content Marketing?
• 9 Steps to Content Marketing Strategy
• Social Media Tips and Tricks
• Content Strategy Goals
Although optional and at an additional cost, the OMS Breakfast is definitely something to consider if you plan on attending the Online Marketing Summit. For more information, click HERE.
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About Rennie Filler
Senior Manager, CRM/Salesforce at Shutterstock and creator of SwellCrowd - a CRM blog.

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